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Man Spends Four Hours Unboxing Phone, Has Not Yet Used Phone

The 47-minute unboxing video, which has 2 million views, ends with the device still in its packaging because 'the unboxing experience is the product.'

2 min read
The Gadget Gazette
Man Spends Four Hours Unboxing Phone, Has Not Yet Used Phone
Tech enthusiast and content creator Derek Peel, 29, purchased the new Nexon X1 smartphone on launch day and has spent the past four hours carefully documenting the unboxing process without once powering on the device. Peel's video, now at 2.3 million views on YouTube, features a 12-minute segment dedicated to removing the shrink wrap ('Notice the micro-perforations -- Nexon has clearly invested in the tear experience'), an 8-minute examination of the box's interior paper stock ('This is at least 200 GSM, possibly 220'), and a 15-minute meditation on the cable coiling. 'The way they've coiled the USB-C cable is -- I don't want to be dramatic -- art,' Peel said, holding the cable at arm's length like a jeweler examining a diamond. 'The radius of the coil, the tension, the way it holds its shape. This is what $1,200 buys you.' Peel has not made a phone call, installed an application, or taken a photograph with the device. When asked if he planned to actually use the phone, he appeared momentarily confused. 'Use it?' he said. 'I mean, eventually, sure. But right now we're still in the unboxing phase. I haven't even discussed the SIM tray ejector pin yet. Look at this thing. It has a matte finish. Last year's was glossy. That's a story.' Peel's comment section is divided between viewers who share his enthusiasm ('Finally someone who appreciates the SIM pin') and viewers who are growing concerned ('Bro it's been four hours please just turn it on'). Peel's previous phone, a Nexon W9, was never removed from its box. It sits on a shelf in his studio, where he occasionally gestures toward it during videos and says, 'Still a beautiful unbox. Still holds up.' He makes all his actual phone calls on a seven-year-old Samsung he describes as 'my daily driver that doesn't deserve a video.'

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