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Haberdasher Reports Alarming Rise in Customers Requesting 'A Hat Like the One From That Show'

The bespoke hatter has fielded 200 requests this month for hats from television programs, none described with enough detail to identify.

2 min read
The Haberdashery Herald
Haberdasher Reports Alarming Rise in Customers Requesting 'A Hat Like the One From That Show'
A bespoke hatter in Jermyn Street has reported an unprecedented surge in customers requesting reproductions of hats they have seen on television but cannot meaningfully describe. Edward Gusset, proprietor of Gusset & Crown, said he has received approximately 200 such requests in the past month alone, each characterized by a combination of enthusiasm and total descriptive failure. 'The typical interaction begins with tremendous confidence,' Gusset explained. 'They stride in and say, I want the hat from that show. When I ask which show, they say the one with the man. When I ask which hat, they gesture vaguely around their head and say, you know, the one.' Gusset has attempted to compile a reference guide but found the descriptions too inconsistent to be useful. 'One gentleman described the hat as a cross between a fedora and a top hat, which is architecturally impossible,' he said. 'Another wanted something flat but tall. A third requested a bowler with a wide brim, which is just a different hat entirely.' The most common reference appears to be 'the Peaky Blinders hat,' which Gusset identifies as a baker boy cap, though customers have used the phrase to describe fedoras, trilbies, flat caps, newsboys, and in one memorable instance, a beret. 'I had a man point to a deerstalker and call it the Peaky Blinders hat,' Gusset said, his voice carrying the particular fatigue of a craftsman who has spent forty years learning the difference between twenty hat silhouettes only to have them all called the same thing. Gusset has begun keeping a selection of baker boy caps near the entrance with a sign reading 'Yes, This Is the Hat From That Show.'

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