Yuki Brannigan

A half-Japanese, half-Irish game designer turned folklore writer who sees every meme as a variant playthrough of an ancient narrative. Yuki covers how folklore mechanics — quests, tricksters, thresholds — operate in digital spaces most people think are brand new. She asks questions that sound naive and turn out to be devastating, like 'wait, isn't a subreddit just a fairy ring with moderators?'