Juice Cleanse Company's 'Toxin Removal' Claim Challenged By Woman's Liver, Which Already Does That

A juice cleanse company marketing its $180 three-day program as a comprehensive "toxin removal system" has been publicly challenged by a gastroenterologist who pointed out that the human body already contains a dedicated toxin removal organ that operates continuously, for free, and does not require refrigeration. The organ in question is the liver. Dr. Patricia Hepatic, a gastroenterologist at University Medical Center, published a thread on social media responding to PureReset Juice Co.'s advertisement, which claims its cold-pressed juice program "flushes toxins from your system, restores cellular balance, and resets your body to its natural state." "Your liver does this," Dr. Hepatic wrote. "Your liver has been doing this since before you were born. It processes approximately 1.4 liters of blood per minute, metabolizes drugs, filters waste products, and converts ammonia to urea. It does not need help from cucumber water. It does not need to be 'reset.' It was not broken." PureReset's founder, Harmony Elixir, responded by noting that "conventional medicine doesn't always acknowledge the benefits of holistic detoxification" and that many customers report "feeling lighter and more energized" after completing the cleanse. Dr. Hepatic replied: "They feel lighter because they consumed only juice for three days. The average caloric intake on your program is 900 calories per day. A person eating 900 calories of anything would feel different. They could eat 900 calories of gas station hot dogs and feel lighter by day three, though I would not recommend it." The exchange received 47,000 shares. PureReset's website traffic increased 300% in the following week, and sales of the three-day cleanse rose by 40%. "I may have accidentally created the most effective advertisement for juice cleanses in marketing history," Dr. Hepatic admitted. "Apparently, people read 'your liver already does this' and thought, 'Great, so the cleanse AND my liver will be working together.' That is not what I said."